|iSMA Webinar Series|
|Written by Winthrop Morgan|
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide. Next up is:
April 18, 2017
Cognitive Neuroscience and Behavioral Economics - New Tools to Solve Tough Behavioral Problems
with Biju Domonic (India)
According to new behavioural sciences like Cognitive Neuroscience and Behavioral Economics, human behaviour is the result of mostly irrational and non-conscious processes. How can these new sciences be used to better solve wicked social problems?
New research techniques are needed to get a deeper understanding of human decision making. Final Mile Consulting is a pioneer in this area and its research approach has won the highest awards at recent international market research conferences (ESOMAR Dublin 2015, ESOMAR Tokyo 2016 and ESOMAR New Orleans 2016). New intervention strategies have been developed accordingly, focused on non-conscious processes. Hear how these interventions have brought about sustained behavior changes to problems like lack of integrity within an organization, road accidents, and trafficking girls.
This 60-minute iSMA webinar will be presented by Biju Domonic (India), CEO & Co-founder of Mumbai- and Chicago–based Final Mile Consulting.
Times and Registration:
iSMA offers each live webinar twice, to accommodate our international membership.
Can’t make these dates? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars.
Archives: (Full Recordings and Slides/Handouts)
For further information contact:
Winthrop “Win” Morgan
|Last Updated on Sunday, March 19, 2017 10:32 AM|