iSMA Webinar Series
Written by Jay Kassirer   

webinar logoThe International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.  


To Flush or not to Flush: mid-course corrections in Social Marketing


Presented on September 25/26 by Stephanie Thomas, Cascadia Consulting Group (USA)

Sometimes you need social marketing to fix a problem created by traditional marketing. In this case, the problem is the widespread use of disposable wipes labeled "flushable," and other products flushed down the toilet in large numbers that are fouling sewer pipes, causing overflows, and increasing maintenance costs at pump stations around the world. This webinar brings you behind-the-scenes as a Seattle-based behavior change program with only mixed results does a course correction. Hear how they used the 4 P’s framework to identify areas for improvement that led to significantly increased program impacts. Success came only after the outreach team settled on the perfect product, a compelling price associated with not changing, and the right promotional channel to achieve measurable behavior change. The approach worked well with the "show me" and "help me" segments who still just didn't know about this issue.

Free for iSMA members; $50 per webinar for non-members. Note that iSMA membership is included in AASM, ESMA, PNSMA, and SMANA memberships. Otherwise iSMA membership is only $49.95, $24.95 for students, and $4.95 / $2.95 a year for those from developing countries.

Time 1: Tuesday September 25 at 12:00 pm N.A. Pacific Daylight Saving Time (UTC-7), 3:00 pm N.A. Eastern Daylight Time (UTC-4), 7:00 pm GMT / UTC+0, 8:00 pm British Summer Time (UTC+1).      Register Now

Time 2: Tuesday September 25 at 6:00 pm N.A. Pacific Daylight Saving Time (UTC-7), 9:00 pm N.A. Eastern Daylight Time (UTC-4); Wednesday September 28 at 1:00 am GMT / UTC+0, and on Wednesday September 26 at 6:30 am in India (UTC+5.5) , 9:00 am Western Australia Standard Time (UTC+8), 11:00 am Australian Eastern Standard Time (UTC+10), and 1:00 pm in New Zealand (UTC+12).     Register Now

To find out the time of the webinar in other time zones than those listed above:
(1) Determine your Univeral Time zone (UTC) here.  
(2) Calculate the difference between your UTC and the UTC of the time zone listed above that is closest to yours. 
(3) Adjust the time shown for the webinar in that time zone by the same amount.

If you can't join usiSMA members and webinar registrants will be able to access the video-recordings at their convenience in our Webinar Archive, starting a few days after the webinars.   

  Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars  (Presenters from around the world) May 18, 2016
  • 20.Using narrative videos for health and wellbeing: A case study on energy efficiency, with Ross Gordon (AUS) (August 11-12, 2016)
  • 21. In Motion: Using community-based social marketing to change travel behavior, with Sunny Knott (US) September 27, 2016
  • 22. Social Marketing for Policy Makers: The “Help Me” Approach, with Nancy Lee, (US) (November 17-18,2016)
  • 23. Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change, with Philip R Holden & Matt Wood  (UK)(January 31, 2017)
  • 24. Adding Social Marketing to Health Risk Communications, with Jose M. Sanchez (Mexico) (March 14/15, 2017)
  • 25. Cognitive Neuroscience and Behavioral Economics - New Tools to Solve Tough Behavioral Problems, with Biju Dominic (India) (April 18, 2017)
  • 26. Socio-Psychological Levers for Improving Women's Health and Well-Being, with Joy Parker (Australia) (July 18/19)

  • 27. Designing Quality Engagement into Social Marketing Campaigns, with Julie Colehour (USA) (Sept. 19/20)
  • 28. When Tigers and Social Marketing Meet: innovative formative research and impact evaluation approach used to mitigate human-tiger conflict in Nepal, with Tilak Chaudhary (Nepal) and Diogo Verissimo (UK)
  • 29. From 'So What?' to 'Wow!': How Co-creation Energises Audience Research, with Rita Brophy (UK)
  • 30. Messages that Motivate: Leveraging behavioral insights to design powerful social marketing messages, with Brooke Tully (USA)
  • 31. Integrating Diversity and Cultural Competence in Social Marketing: Lessons from Health Care, with Radhika Howarth (UK)
  • 32. Seek or Destroy? Exploring Value Destruction in Social Marketing Services, with Nadia Zainuddin (AUS) (August 15-16, 2018)

 Go to the Archives >

Webinar Production Team

For further information contact:

Jay Kassirer
iSMA Webinar Manager and Volunteer Coordinator
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1
[email protected], Tel: +1 (613) 224-3800 | (800) 262-0934

Patrick Cook
President, International Social Marketing Association
Principal, Cook & Sow Communications
[email protected]   Mobile: +1 (240) 476.6305

Last Updated on Monday, September 10, 2018 08:16 AM