iSMA Webinar Series
Written by Jay Kassirer   

webinar logoThe International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.  


Next Up: Value Destruction in Social Marketing

Presented on August 15/16 with Dr Nadia Zainuddin, University of Wollongong (Australia)
The webinar description will be posted as soon as it is available
 

Time 1: Wednesday Aug. 15 5:00 pm N.A. Pacific Time (UTC-7), 8:00 pm N.A. Eastern Daylight Time (UTC-4); Thursday at 10:00 am Australian Eastern Standard Time (UTC+10)

Time 2: Thursday Aug. 16 at 6:30 am N.A. Eastern Daylight Time (UTC-4), 10:30 am GMT / UTC+0, 11:30 am British Summer Time (UTC+1), 8:30 pm Australian Eastern Standard Time (UTC+10)

If you can't join usiSMA members and webinar registrants will be able to access the video-recordings at their convenience in our Webinar Archive, starting a few days after the webinars.   


  Archives: (Full Recordings and Slides/Handouts)

  • 1. Service Design for Social Marketers, with Craig Lefebvre and Jennifer Kasten (USA)  (Tues. July 23, 2013)
  • 2. Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics, with Biju Dominic (India) (Tues. Sept. 10, 2013)
  • 3. Community-Based Social Marketing and Behavior Selection, with  Doug McKenzie-Mohr (Canada) and Jennifer Tabanico (Tues. Oct. 29, 2013) 
  • 4a. Social Franchising, with  Mbogo Bunyi (Kenya) and Brendan Hayes (Kenya), (Thurs,, November 21, 2013)
  • 4b. Social Franchising, with  Brendan Hayes (Kenya), Suma Pathy and Devika Varghese (India) and Mbogo Bunyi (Kenya) (Fri., November 22, 2013)
  • 5. Corporate Social Marketing,  with  Nancy Lee (United States) and Tom Beall (United States)  (Tuesday, January 21, 2014)
  • 6. Lives Worth Living, with Hamilton Carvalho (Brazil) (Wed., March 26, 2014)
  • 7. Using Social Marketing to Influence Social Strategy: time to play with the big girls and boys!, with Jeff French (UK) (Wednesday, May 14, 2014)
  • 8. Current Issues & Future Challenges in Social Marketing, with Sharyn Rundle-Thiele (Australia) (Wednesday & Thursday, July 23/24, 2014)
  • 9. Gossip Unleashed. A Viral Effects Strategy in Swiss Healthcare Marketing. (September 17, 2014)
  • 10. Your Values or Theirs? Adopting a Novel Citizen-Orientation When Targeting Youth. (Nov. 12 / 13, 2014)
  • 11. Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change with Carol Bryant, Brian Biroscak, Alyssa Mayer, Tali Schneider (US) (January 29, 2015)
  • 12. Love to Ride: Using Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change with Thomas Stokell (NZ) (March 25, 2015)
  • 13. Sea for Society: Connecting individual behaviour change to far-reaching social change with Christine Domegan (IE) (May 21, 2015)
  • 14. Behaviour Change at Your Fingertips: Social Marketing’s use of Smartphone Apps and SMS with Rebekah Russell-Bennett (AU) (July 21-22, 2015)
  • 15. Changing Behaviours to Scale Up Rural Sanitation with Edkarl M. Galing (PH)(September 21/22, 2015)
  • 16. Tackling 'Unspoken' Behaviours Webinar: Using co-creation to overcome cultural barriers to family planning in Jordan with Houda Khayame (JO) (November 5, 2015)
  • 17. The Donor is in the Details: The common ground between social marketing and donor behavior with Lucia Barros (BR) (January 27,2016)
  • 18. Immersive Social Marketing: A Model for Incorporating Transmedia Storytelling with Nedra Kline Weinreich (IL) (January 27,2016)
  • 19. International Social Marketing Course Fair Webinars  (Presenters from around the world) May 18, 2016
  • 20.Using narrative videos for health and wellbeing: A case study on energy efficiency, with Ross Gordon (AUS) (August 11-12, 2016)
  • 21. In Motion: Using community-based social marketing to change travel behavior, with Sunny Knott (US) September 27, 2016
  • 22. Social Marketing for Policy Makers: The “Help Me” Approach, with Nancy Lee, (US) (November 17-18,2016)
  • 23. Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change, with Philip R Holden & Matt Wood  (UK)(January 31, 2017)
  • 24. Adding Social Marketing to Health Risk Communications, with Jose M. Sanchez (Mexico) (March 14/15, 2017)
  • 25. Cognitive Neuroscience and Behavioral Economics - New Tools to Solve Tough Behavioral Problems, with Biju Dominic (India) (April 18, 2017)
  • 26. Socio-Psychological Levers for Improving Women's Health and Well-Being, with Joy Parker (Australia) (July 18/19)

  • 27. Designing Quality Engagement into Social Marketing Campaigns, with Julie Colehour (USA) (Sept. 19/20)
  • 28. When Tigers and Social Marketing Meet: innovative formative research and impact evaluation approach used to mitigate human-tiger conflict in Nepal, with Tilak Chaudhary (Nepal) and Diogo Verissimo (UK)
  • 29. From 'So What?' to 'Wow!': How Co-creation Energises Audience Research, with Rita Brophy (UK)
  • 30. Messages that Motivate: Leveraging behavioral insights to design powerful social marketing messages, with Brooke Tully (USA)
  • 31. Integrating Diversity and Cultural Competence in Social Marketing: Lessons from Health Care, with Radhika Howarth (UK)

 Go to the Archives >


For further information contact:

Jay Kassirer
iSMA Webinar Manager and Volunteer Coordinator
President, Cullbridge Marketing and Communications
2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1
[email protected], Tel: +1 (613) 224-3800 | (800) 262-0934

Patrick Cook
President, International Social Marketing Association
Principal, Cook & Sow Communications
[email protected]   www.i-socialmarketing.org   Mobile: +1 (240) 476.6305

 
Last Updated on Tuesday, June 19, 2018 12:54 PM