Fostering Behaviour Change and Sustainable Health Markets through Social Marketing

The Uganda Social Marketing Conference (USMC) 2017 was held October 12-13, 2017 at the Imperial Royale Hotel, Kampala. The conference was organised by Uganda Health Marketing Group (UHMG) with the stewardship of the Ministry of Health. The conference was preceded by a 2-day training in social marketing that was conducted by the world’s renowned Social Marketing and Social Behaviour Change Communication experts including Nancy R Lee. The social marketing training was attended by 66 participants from across the social marketing fraternity in Uganda and across the East African region.

This Uganda’s first Social Marketing Conference was organised under the theme: “Fostering behavior change and sustainable health markets through social marketing”. The USMC 2017 was attended by over 300 participating from across social marketers in Uganda and in the East African Region.

The conference got tremendous support from key stakeholders notably the Ministry of Health and USAID, and partners including the Palladium, EXP Social Marketing, PSI Uganda, Mariestopes Uganda, Living Goods, PATH, among others take active participation.

The conference provided the much needed platform to share best practices and nurture the social marketing field in Uganda for increased impact. The conference brought together funders, practitioners, academicians, policymakers, researchers and the commercial sector to explore the opportunities that social marketing presents in Uganda. The Uganda Social Marketing Conference was dedicated to building a community of action that seeks to capture and spread good practice in social marketing.

The conference provided a foundation for individuals to enhance their understanding of and make an active contribution to social marketing in Uganda. This conference was the first of its kind in Uganda, and further seeks to initiate the African Social Marketing Association, a movement that will go beyond Uganda to integrate other Social Marketers on the African continent.