ISMC Annual Conference 2018WebinarsMembership
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.  Next up is:

November 16/17, 2017

When Tigers and Social Marketing Meet: innovative formative research and impact evaluation approaches used to mitigate human-tiger conflict in Nepal

with Diogo Veríssimo (Oxford University and Chester Zoo, UK) and Tilak Chaudhary (Green Governance Nepal).

Diogo Verissimo         Tilak - social marketing webinar

A sound social marketing program is based on solid formative research and evaluation. But what do you do when the behavior you are mitigating is not only hard to observe but also illegal - so people won’t tell you they are doing it? In this webinar, you’ll hear how one program in rural Nepal grappled with the ethical implications of conducting its impact evaluations, and collected data using the unmatched count technique to ensure anonymity for survey respondents. You’ll also see a great example of a relatively small program using comparison communities as controls when attributing program impacts (Quasi-Experimental Design), and learn about the evidence-based method used for selecting these comparison communities. In the context of the Living with Tigers program in Nepal, this webinar will describe the development and implementation of interventions to mitigate human-tiger conflict, as well as results to date. 

Last Updated on Tuesday, October 10, 2017 10:19 AM
Insight driven behaviour change PDF Print Email
Written by Jeff French   

Social Marketing: Three Concepts and Three Principles

by Professor Jeff French 




Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.

Last Updated on Thursday, November 19, 2015 11:28 AM
Social Marketing Academic Competencies PDF Print Email
Written by Winthrop Morgan   

The development of these competencies was formally begun at a collaboratory held at the Social Marketing Conference in Clearwater Beach, FL, USA in June, 2012. Since then, the full list of competencies generated by that discussion have been reviewed and revised by the AASM, ESMA and iSMA Boards of Directors. The iSMA Board approved this version September 19, 2014.  The ESMA and AASM approved earlier in September 2014.   

  • Authors:Australian Association of Social Marketing, European Social Marketing Association, and International Social Marketing Association
  • Intended Audience: Instructors of academic courses and designers of academic and nonacademic certificate programs in social marketing.
  • Intended Use: As a set of participant-focused benchmarks for the development of course curricula and certificate completion requirements. 
  • Limitations: These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. It is anticipated that degree-granting programs in social marketing may have more competencies than are outlined here.
  • Date of Publication:  September 19, 2014:
Last Updated on Wednesday, December 10, 2014 11:36 AM