World Social Marketing Conference 2017 PDF Print Email

Early Bird registration is open, AASM, ESMA and iSMA members can use discount codes to receive special Early Bird rates over and above the standard discounts, up until January 31, 2017.

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Insight driven behaviour change PDF Print Email
Written by Jeff French   

Social Marketing: Three Concepts and Three Principles

by Professor Jeff French 




Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.

Last Updated on Thursday, November 19, 2015 11:28 AM
iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.

Next up:


January 31, 2017

Qualification and Professional Standards in the Field(s) of
Social Marketing and Behaviour Change

with Matthew Wood (Brighton University, UK) and Phillip Holden (University of Greenwich, UK) 

 Matthew Wood and Philip Holden

How should qualified Social Marketers and behaviour change agents be recognized? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain criteria are met, to make an additional award such as an ESMA/iSMA/AASM/SMANA certificate or diploma in social marketing. 

Last Updated on Wednesday, January 18, 2017 12:23 PM