Following our highly successful conferences in Brighton (2008), Dublin (2011), Toronto (2013), and Sydney (2015), academic and practice papers as well as interactive workshop sessions and poster proposals are now being invited under the overall conference theme: “Influencing Behaviour for Social Good.”
The WSMC organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following themes and paper tracks.
Promoting global health and well-being
Reducing global communicable disease through behavioural influence
Reducing crime and poverty and promoting safety and security
Global climate change, environment protection and sustainability
Reducing the impact of substance misuse
Increasing return on social policy investment by influencing behaviour
Interdisciplinary and cross sector action to influence behaviour for social good.
Advancing theory, research and technology in social marketing and behavioural influence
Influencing complex multi-faceted global policy challenges
Digital impact on social behaviour and government policy
We encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery.
Early Bird registration is also open, AASM, ESMA and iSMA members will be able to use discount codes to receive special Early Bird rates over and above the standard discounts. Contact your association rep for details.
Follow the conversation @wsmconference on twitter and sign-up for our mailing list at - http://bit.ly/WSMCsignup To register, find out about how to submit your paper and for submission guidance, please visit the conference website www.wsmconference.com
Discount Code for European Social Marketing Conference
Written by Winthrop Morgan
Exclusive only to iSMA members!! A 10% discount on the European Social Marketing Conference in Espoo, FInland, 22-23 September 2016.
Members, log in and click read more to get the code.
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.
September 27/28: In Motion: Using Community-Based Social Marketing to reduce driving and greenhouse gas emissions
with Sunny Knott, King County Metro
Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade nearly 20,000 Seattle-area travelers to drive less. In Motion employs motivational messaging, commitments, rewards, engaging materials and norming tailored to the target community to get participants to shift away from driving alone and use transit, ridesharing, biking or walking instead. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls. Designated a Tools of Change Landmark case study in 2015.
Social Marketing: Three Concepts and Three Principles
by Professor Jeff French
Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.
Last Updated on Thursday, November 19, 2015 11:28 AM