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iSMA Webinar Series PDF Print Email
Written by Jay Kassirer   

webinar logoThe International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and newsworthy information on evidence-based social marketing advances and resources worldwide.  Next up is:


March 28/29, 2018

Messages that Motivate: Leveraging behavioral insights to design powerful social marketing messages

with Brooke (Sadowsky) Tully (USA)

As part of your social marketing strategy, you’ve clarified which behavior(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behavior as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate your audiences to take action and shift behaviors. These ingredients work together to overcome many of the psychological barriers to behavior change, such as status quo bias, choice overload, confirmation bias, and hassle factors by leveraging behavioral insights around priming, time discounting, herd behavior, and self-efficacy. To demonstrate how these ingredients can look in practice, the presentation will showcase commercial and non-profit examples from the Jay Chiat advertising awards, in addition to a sustainable fishing campaign example from WWF-Mongolia. This webinar will not only look at why these ingredients work to motivate change, but will also provide tips on how to apply them to your own behavior change messaging strategy.

Last Updated on Sunday, February 25, 2018 08:18 AM
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Annual General Meeting 2018 PDF Print Email
Written by Patrick Cook   

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Join us for our Annual General Meeting

March 6, 2018 at 5:00 and 24:00 GMT via ReadyTalk

On behalf of the Board of the International Social Marketing Association (iSMA), please join us and your fellow members for our annual general meeting (AGM) on March 6, 2018. The AGM will be an opportunity for members to meet our current Board members, ask questions about our financial position, annual report, and our new business plan and constitution. The AGM will also be an opportunity for you to ask questions of the Board members, provide us with your ideas, and hear more about the opportunities to contribute to the success of the iSMA and, in turn, the profession of social marketing through joining our Board or becoming an iSMA volunteer. 

Last Updated on Sunday, February 25, 2018 08:44 AM
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Global Consensus Brings “A Necessary Marker” to Social Marketing Field PDF Print Email
Written by Patrick Cook   

iSMA is pleased to announce the release of the “Global Consensus On Social Marketing Principles, Concepts and Techniques,” a brief paper that provides essential guidance to social marketers around the world.

Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociación Latinoamericana de Mercadeo Social.

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