iSMA Webinar Series PDF Print Email
Written by Winthrop Morgan   

The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and ‘newsworthy’ information on evidence-based social marketing advances and resources worldwide.  Next up is:

  

July 18/19, 2017

Socio-Psychological Levers for Improving Women's Health and Well-Being

with Joy Parkinson (Australia)

Joy

Across women’s life courses there are a number of key transition points which are important in the development of good or poor health, from commencing school to workforce entry, to pregnancy and childbirth, to name but a few. There are also influential social and psychological factors, including friends, family, community and a range of individual factors of which only some are modifiable. In this webinar, you’ll learn about recent research on these key transition points and factors and how to make use of them to improve program effectiveness.

Last Updated on Thursday, April 20, 2017 08:34 AM
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Insight driven behaviour change PDF Print Email
Written by Jeff French   

Social Marketing: Three Concepts and Three Principles

by Professor Jeff French 


 

 

 

Social Marketing concepts and principles are not of themselves a process or recipe for success; rather they are the ingredients necessary for successful social programs that seek to influence behavior. It is important that they are not confused with ‘process planning models’ i.e. how to plan and deliver or do social marketing such as the STELa social marketing planning model. There are specific process planning models for this purpose. Instead, the concepts and principles of social marketing are essentially the key elements that indicate if a programme is applying a social marketing approach. It is also important to recognise that these concepts and principles are not a random or arbitrary collection; rather they are derived from an evidence and experiential base about what works and what does not in the development and delivery of public sector programmes designed to deliver measurable change in behavior.

Last Updated on Thursday, November 19, 2015 11:28 AM
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Social Marketing Academic Competencies PDF Print Email
Written by Winthrop Morgan   
 

The development of these competencies was formally begun at a collaboratory held at the Social Marketing Conference in Clearwater Beach, FL, USA in June, 2012. Since then, the full list of competencies generated by that discussion have been reviewed and revised by the AASM, ESMA and iSMA Boards of Directors. The iSMA Board approved this version September 19, 2014.  The ESMA and AASM approved earlier in September 2014.   

  • Authors:Australian Association of Social Marketing, European Social Marketing Association, and International Social Marketing Association
  • Intended Audience: Instructors of academic courses and designers of academic and nonacademic certificate programs in social marketing.
  • Intended Use: As a set of participant-focused benchmarks for the development of course curricula and certificate completion requirements. 
  • Limitations: These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. It is anticipated that degree-granting programs in social marketing may have more competencies than are outlined here.
  • Date of Publication:  September 19, 2014:
Last Updated on Wednesday, December 10, 2014 11:36 AM
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